E-Commerce Strayegy Workshop - Code no: IT- 1

Workshop Objectives:

This workshop is designed to help executives understand their e-commerce objectives and define metrics and processes that help every team member stay on track. It's a complete boardroom guide to winning in the new economy.

Workshop Contents:

• Formulating an internet strategy in a networked world
• Creating an integrated e-commerce strategy
• E-Strategy leadership through a technology focus
• Developing a market focus: sector strategies in segmenting markets
• Service leadership - adding value to the customer at every point of contact
• E-Branding - the emergence of new global brands
• Formulating an internet rollout strategy
•